Best Coverage of Sport by an Organisation - Broadcast Media
And the winner is not Gerard Whateley, it
goes to SBS for Cycling
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Please welcome to the stage Stuart Randall,
supervising producer of SBS to collect the
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Awards, there you are, oh Mike...
Look, um, I think this is an Award for 21
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years of coverage we’ve shown cycling on
SBS for that number of years. Back in the
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early days literally no one was watching cycling,
I can tell you that for a fact, and in the
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last five years sponsors were not necessarily
clambering over each other to be a part of
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our coverage, but things have really changed
over the last five years particularly thanks
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to again Cadel. It’s all part of drive from
management, from managers who have come and
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gone, managing directors like Sean Brown,
Michael Ebeide the current managing director,
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people like Ken Ship the head of sport who
has really driven the message home that cycling
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is a very important sport and also the workers,
Noel Brady, Stuart Randall, Mark Falahey who
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I describe him as the Steven Spielberg of
our coverage, he gives us the look, he is
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the eyes and ears of our coverage. Claire
Nance, and also David McKenzie, I have probably
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forgotten a few but we’ve extended our coverage
over the years not just from providing half
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hour of highlights everyday during the Tour
de France, but beyond that with our online
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coverage, I can’t think what else but we
do a hell of a lot for a small team. We are
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very very proud, we love this, we love what
we do and may the traditions continue. I can
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tell you that we’ve got the Tour de France
coverage until 2017 but beyond that we’ve
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taken the sport to another level, we have
proven to Australian audiences that there
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is more to sport, live sport than ALF, NRL
and Cricket. There is a beautiful sport out
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there called cycling and it seems like everybody’s
sucked in and watching it. Thank you.



