Gatorade
Australian Sports Commission
Gatorade and the AIS
Gatorade and the AIS have entered into a partnership, which will ensure athletes at the AIS will be able to optimise their hydration strategies in the lead up to what is expected to be a very hot Olympics in Beijing in 2008.
At the launch of the partnership in January 2004, Professor Louise Burke, Head of the Department of Sports Nutrition at the AIS stated that she thought that it was important to develop a relationship with a company that was truly global and that shared the same commitment to research as the Departments in Sports Science and Sports Medicine at the AIS. A partnership with a global company has obvious advantages to AIS athletes who travel for competition and require a dependable and effective product.
Gatorade and the Department of Sports Nutrition
Gatorade supports the AIS Department of Sports Nutrition by funding the Gatorade Sports Nutrition Fellowship. The Gatorade Fellow is involved in cutting edge research in hydration. This complements the research already conducted at the Gatorade Sports Science Institute, Gatorade's own centre for research.
The Gatorade Fellow also provides nutrition services to AIS athletes, coordinates the provision of Gatorade product to over 700 AIS athletes in 36 sports and develops nutrition resources.
For more information see Gatorade's involvement with the Australian Institute of Sport or visit the Gatorade website.