Gatorade
Gatorade and the AIS
Gatorade and the AIS have entered into a partnership, which will ensure athletes at the AIS will be able to optimise their hydration strategies.
At the launch of the partnership in January 2004, Professor Louise Burke, Head of AIS Sports Nutrition at the AIS stated that she thought that it was important to develop a relationship with a company that was truly global and that shared the same commitment to research as in Sports Science and Sports Medicine at the AIS. A partnership with a global company has obvious advantages to AIS athletes who travel for competition and require a dependable and effective product.
Gatorade and AIS Sports Nutrition
Gatorade supports AIS Sports Nutrition by funding the Gatorade Sports Nutrition Fellowship. The Gatorade Fellow is involved in cutting edge research in hydration. This complements the research already conducted at the Gatorade Sports Science Institute, Gatorade's own centre for research.
The Gatorade Fellow also provides nutrition services to AIS athletes, coordinates the provision of Gatorade product to over 700 AIS athletes in 36 sports and develops nutrition resources.
