Video
View an informative video in which CSIRO’s Dr Stefan Hajkowicz talks about the six megatrends identified by 'The Future of Australian Sport' study, conducted by the Australian Sports Commission in partnership with CSIRO.
0:00:04.980,0:00:09.549
I’m Stefan Hajkowicz, I’m a scientist
at CSIRO, and I lead CSIRO Futures that does
0:00:09.549,0:00:14.059
long range strategic foresight and strategy
projects for industry and government clients.
0:00:14.059,0:00:17.869
I’ve got a background in geography, economics
and decision theory. This particular project
0:00:17.869,0:00:20.810
looks at the future of Australian sport over
the next 30 years.
0:00:20.810,0:00:24.859
We identify six megatrends which will reshape
the Australian sporting sector.
0:00:24.859,0:00:29.359
The first of those megatrends we call a perfect
fit, and this captures the rise of the fitness
0:00:29.359,0:00:30.829
industry in Australia.
0:00:30.829,0:00:34.460
Gym membership is increasing, gym revenue
is increasing, the number of personal trainers
0:00:34.460,0:00:36.829
is increasing, and Lycra sales are off the
chart.
0:00:36.829,0:00:41.430
The fitness and health and well being objectives
are key drivers for Australians in participating
0:00:41.430,0:00:45.320
in sport in the future, and likely to move
more so in that direction.
0:00:45.320,0:00:49.890
The second megatrend we call from extreme
to mainstream and this looks at the rise of
0:00:49.890,0:00:54.379
lifestyle and adventure sports which are particularly
popular with the younger generations, which
0:00:54.379,0:00:55.010
is Gen Y and Gen Z.
0:00:55.010,0:00:58.579
And this captures the rise of sports like
kite boarding, surfing, skateboarding, mountain
0:00:58.579,0:01:03.379
climbing, that are growing in popularity especially
with younger generations who have a lot of
0:01:03.379,0:01:05.170
discretionary expenditure.
0:01:05.170,0:01:09.400
The next megatrend we call everybody’s game,
and this captures Australia’s ageing population,
0:01:09.400,0:01:15.010
we’re currently 13% over the age of 65.
By the year 2030 this will be closer to 25%,
0:01:15.010,0:01:17.930
older people are wanting to stay connected
to sport and keep playing.
0:01:17.930,0:01:22.580
Also as Australia culturally diversifies we’re
likely to see different types of sports played
0:01:22.580,0:01:25.000
and people from different cultures have different
sporting preferences.
0:01:25.000,0:01:28.550
The next megatrend we call more than sport,
and this is an important one because this
0:01:28.550,0:01:34.720
captures the importance of social and economic
benefits surrounding sport such as physical
0:01:34.720,0:01:38.860
and mental health. Sport, especially for children
has been associated with better outcomes later
0:01:38.860,0:01:43.390
in life, but sport has also been associated
with decreased crime rates in remote Australia,
0:01:43.390,0:01:48.500
and it’s also associated with the building
of international relations between countries
0:01:48.500,0:01:52.270
and helping countries put themselves on a
path of sustainable development. So sport
0:01:52.270,0:01:56.600
has a lot of roles to play which are off the
sports field and I think we see an increase
0:01:56.600,0:01:59.320
focus on these benefits into the future.
0:01:59.320,0:02:03.100
The next megatrend we call new wealth and
new talent, and this captures the rising income
0:02:03.100,0:02:09.149
in Asia, Asia is rapidly growing it’s economy
and as it does so it’s investing in sports
0:02:09.149,0:02:13.239
along with a lot of other activities, but
their sporting capabilities are growing, they’re
0:02:13.239,0:02:18.129
getting much tougher competitors on the international
field, and they’re increasing opportunities
0:02:18.129,0:02:21.159
for Australian businesses to play into the
Asian sports sector.
0:02:21.159,0:02:24.769
The last megatrend is called from tracksuits
to business suits, and this looks at the rise
0:02:24.769,0:02:28.189
of corporatisation of sport which has been
happening for some time and will continue
0:02:28.189,0:02:33.030
for some time yet to come, and also the increased
cost of sports, cost is becoming a key factor
0:02:33.030,0:02:37.799
that is a barrier for Australians to participate
in some sports.
0:02:37.799,0:02:42.370
We saw fantastic rates of volunteerism amongst
the baby boomers, but whether Gen Y, Gen Z
0:02:42.370,0:02:47.499
volunteer to the same extent is yet to be
found out. Sport is a central part to who
0:02:47.499,0:02:50.780
Australians are and its part of our culture,
it’s really crucial that we make the right
0:02:50.780,0:02:54.650
decisions to get the most out of it in the
future, that’s what this study aims to do,
0:02:54.650,0:02:58.039
this study is a thought starter that hopes
to inform a lot of decision making by others.
I’m Stefan Hajkowicz, I’m a scientist
at CSIRO, and I lead CSIRO Futures that does
0:00:09.549,0:00:14.059
long range strategic foresight and strategy
projects for industry and government clients.
0:00:14.059,0:00:17.869
I’ve got a background in geography, economics
and decision theory. This particular project
0:00:17.869,0:00:20.810
looks at the future of Australian sport over
the next 30 years.
0:00:20.810,0:00:24.859
We identify six megatrends which will reshape
the Australian sporting sector.
0:00:24.859,0:00:29.359
The first of those megatrends we call a perfect
fit, and this captures the rise of the fitness
0:00:29.359,0:00:30.829
industry in Australia.
0:00:30.829,0:00:34.460
Gym membership is increasing, gym revenue
is increasing, the number of personal trainers
0:00:34.460,0:00:36.829
is increasing, and Lycra sales are off the
chart.
0:00:36.829,0:00:41.430
The fitness and health and well being objectives
are key drivers for Australians in participating
0:00:41.430,0:00:45.320
in sport in the future, and likely to move
more so in that direction.
0:00:45.320,0:00:49.890
The second megatrend we call from extreme
to mainstream and this looks at the rise of
0:00:49.890,0:00:54.379
lifestyle and adventure sports which are particularly
popular with the younger generations, which
0:00:54.379,0:00:55.010
is Gen Y and Gen Z.
0:00:55.010,0:00:58.579
And this captures the rise of sports like
kite boarding, surfing, skateboarding, mountain
0:00:58.579,0:01:03.379
climbing, that are growing in popularity especially
with younger generations who have a lot of
0:01:03.379,0:01:05.170
discretionary expenditure.
0:01:05.170,0:01:09.400
The next megatrend we call everybody’s game,
and this captures Australia’s ageing population,
0:01:09.400,0:01:15.010
we’re currently 13% over the age of 65.
By the year 2030 this will be closer to 25%,
0:01:15.010,0:01:17.930
older people are wanting to stay connected
to sport and keep playing.
0:01:17.930,0:01:22.580
Also as Australia culturally diversifies we’re
likely to see different types of sports played
0:01:22.580,0:01:25.000
and people from different cultures have different
sporting preferences.
0:01:25.000,0:01:28.550
The next megatrend we call more than sport,
and this is an important one because this
0:01:28.550,0:01:34.720
captures the importance of social and economic
benefits surrounding sport such as physical
0:01:34.720,0:01:38.860
and mental health. Sport, especially for children
has been associated with better outcomes later
0:01:38.860,0:01:43.390
in life, but sport has also been associated
with decreased crime rates in remote Australia,
0:01:43.390,0:01:48.500
and it’s also associated with the building
of international relations between countries
0:01:48.500,0:01:52.270
and helping countries put themselves on a
path of sustainable development. So sport
0:01:52.270,0:01:56.600
has a lot of roles to play which are off the
sports field and I think we see an increase
0:01:56.600,0:01:59.320
focus on these benefits into the future.
0:01:59.320,0:02:03.100
The next megatrend we call new wealth and
new talent, and this captures the rising income
0:02:03.100,0:02:09.149
in Asia, Asia is rapidly growing it’s economy
and as it does so it’s investing in sports
0:02:09.149,0:02:13.239
along with a lot of other activities, but
their sporting capabilities are growing, they’re
0:02:13.239,0:02:18.129
getting much tougher competitors on the international
field, and they’re increasing opportunities
0:02:18.129,0:02:21.159
for Australian businesses to play into the
Asian sports sector.
0:02:21.159,0:02:24.769
The last megatrend is called from tracksuits
to business suits, and this looks at the rise
0:02:24.769,0:02:28.189
of corporatisation of sport which has been
happening for some time and will continue
0:02:28.189,0:02:33.030
for some time yet to come, and also the increased
cost of sports, cost is becoming a key factor
0:02:33.030,0:02:37.799
that is a barrier for Australians to participate
in some sports.
0:02:37.799,0:02:42.370
We saw fantastic rates of volunteerism amongst
the baby boomers, but whether Gen Y, Gen Z
0:02:42.370,0:02:47.499
volunteer to the same extent is yet to be
found out. Sport is a central part to who
0:02:47.499,0:02:50.780
Australians are and its part of our culture,
it’s really crucial that we make the right
0:02:50.780,0:02:54.650
decisions to get the most out of it in the
future, that’s what this study aims to do,
0:02:54.650,0:02:58.039
this study is a thought starter that hopes
to inform a lot of decision making by others.
