AIS and Rexona: Helping Australians reach their fitness goals
30 Oct 2014
The AIS has teamed up with deodorant brand Rexona to help Australians reach their fitness goals.
Over the next six months, Rexona and the AIS are calling on all Australians to commit to achieving a fitness goal via the #IWILLDO website
The simple online platform aims to make it easier for Australians to set and achieve their fitness goals by providing access to resources previously only available to high performance athletes.
The content on the platform provides goal specific content (training programs, instructional videos) and gives users unique opportunities to interact directly with AIS experts.
“We are looking forward to working with Rexona to support Australians to reach their own fitness goals. The partnership enables Rexona to leverage the widely respected AIS brand and unlocks for the public for the first time the vast amount of knowledge contained within the AIS vaults,” AIS Director Matt Favier said.
The partnership with Rexona also involves a prize component that will see six people and their friends win the ultimate training day at the AIS.
“Rexona is extremely excited and honoured to be partnering with the AIS and we are looking forward to a long and fruitful relationship,” Rexona Marketing Director Deodorants and Male Grooming John McCarthy said.
“There is complete synergy between the two brands with both being Australian icons in their own way standing for precision, performance and achievement and a shared purpose of inspiring Australians to get more out of life through being physically active.
“IWILLDO will give all Australians access for the first time to the elite level support, advice and insights of the AIS in achieving their own personal fitness goals,” Mr McCarthy concluded.