The WA launch of the Term 3 campaign, Play for life - join a sporting club, focused on basketball with the support and involvement of the Perth Redbacks Basketball Association. 

During the event, in addition to an activities program, the association representatives provided information on how the participating children could get involved in local competitions.  In recent discussions with association representatives the success of the event was truly realised.

Gary Prior, President of the Perth Redbacks Basketball Association expressed his delight with the exposure and benefits they have gained from their involvement with the AASC and specifically the Term 3 campaign.

“We were amazed.  Since the Active After-school Communities event, our junior competition held at the Loftus Centres has increased from 36 to 45 teams.  We have attributed approximately half of this increase to our involvement in the Active After-school Communities program event.

“As a result of the increase in membership an additional six matches are scheduled each round and more people are going into the Loftus Centre.  The venue is benefiting from both the increased exposure and patronage,” said Gary.

The Perth Redbacks experience is testament to the capacity of the AASC program to grow participation in community sport.