Promotion
Strategies for promoting your program
1. When devising promotional material:
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Stick to basic details, such as:
Date
Time
Location
Cost
Contact name and number
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Use graphics on flyers and try to avoid slang or catchy phrases
- Consider translating your flyer
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Talk to a community leader or agency about advertising on community radio
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Use self identifying language, for example,
Are you a young person?
Do you like soccer?
2. Promote your program through agencies that work with multicultural people, such as:
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migrant resource centres
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English language schools
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youth services
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secondary schools.
You can also contact your local council to find out what multicultural groups are in your area.
