Craig Tiley - Local Level Support


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Craig Tiley, Director of tennis for Tennis
Australia, as well as the tournament director

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for the Australian Open.

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First let’s start with relationships, and
building relationships does take time, that's

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a sustainability argument.

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So the approach in getting coaches and officials
on the ground to deliver, is that they need

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to understand that they are part of something,
and part of... that something can be the impact

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that they are having in their local communities,
which impacts what’s happening in their

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state, which impacts what's happening in their
country, which impacts in how Australia's

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doing in the global stage.

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So around the list of things I'm going to
give you, around this whole bundle is the

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critical importance of relationship building.

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Point one in there, as I just mentioned, coaches
and officials understanding their role within

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the community, and the impact that role has
in the wider community.

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Point two is them having the resources to
be able to do the things that they need to

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do, so if they go to a local meeting or local
discussion, it needs to be resourced, they

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shouldn't be expected to be investing, because
they are investing their time, there is already

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an expense involved in that, but investing
a lot of other things in order to make that

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happen, because people will eventually lose
interest, so there needs to be a great benefit

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to them in that environment.

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Thirdly, and this is a responsibility of the
national office or those who are governing

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the sport, is to provide the easiest and the
simplest opportunity to set up forums or communication

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mechanisms back and forth where is should
be harder for us and easier for the coach

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or the official on the ground, so, and the
moment that’s reversed it doesn't work.

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So those are three action plans that we put
in place with these groups and the relationship

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part of it holds it all together, it's building
the relationship with the individual that’s

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on the ground, and there’s many ways of
doing that, do you communicate regularly,

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do you always respond, we have the 24hr turn
around rule, after 24hrs it's not a response,

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it has to happen quickly, and you make sure
you always provide the clarity with it.

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You make sure that the coaches and officials
are always feeling good about what they do,

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and then you make sure you're rewarding and
recognising.


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