Craig Tiley - Building the system for development
0:00:04.390,0:00:11.360
Craig Tiley, Director of tennis for Tennis
Australia, as well as the tournament director
0:00:11.360,0:00:15.520
for the Australian Open.
0:00:15.520,0:00:20.550
We were very fragmented and uncoordinated
in our national approach on setting a standard.
0:00:20.550,0:00:26.390
So we felt Tennis Australia's role was to
come in and develop a strategy with consultation
0:00:26.390,0:00:31.730
with the stakeholders, and then lay out nationally
what that strategy is going to be, and then
0:00:31.730,0:00:35.650
take full responsibility for resourcing the
delivery of that strategy.
0:00:35.650,0:00:41.879
It was very simple as we wanted to attract,
retain and develop coaches. And we want to
0:00:41.879,0:00:44.180
attract, retain and develop officials.
0:00:44.180,0:00:51.180
So for us it was about developing a strategy
with the stakeholders, notifying our, the
0:00:52.489,0:00:58.219
national group on what that strategy is going
to be, putting a structure around it and now
0:00:58.219,0:01:00.910
it's a matter of it being delivered, being
delivered in local communities, being delivered
0:01:00.910,0:01:07.910
in the states. We've taken full responsibility
for resourcing it and for developing the strategy.
0:01:12.170,0:01:18.479
First thing that you have to have is a standard,
you have to have everyone understanding, that
0:01:18.479,0:01:21.750
to become a great coach and to become a great
official, these are the things that I need
0:01:21.750,0:01:22.049
to do.
0:01:22.049,0:01:26.790
Then you have to have a pathway, that goes
with it, and the pathway is saying that I'm
0:01:26.790,0:01:29.990
going to educate myself in this space and
it's going to lead to this or it's going to
0:01:29.990,0:01:34.310
lead towards that, and ultimately as a official
or as a coach I can have a profession in the
0:01:34.310,0:01:35.250
sport.
0:01:35.250,0:01:39.640
And that's an exciting thing if you can sell
the aspiration and promote the aspiration
0:01:39.640,0:01:40.540
for the coach.
0:01:40.540,0:01:46.180
Sometimes we forget that because our general
approach to coaching and officiating in communities
0:01:46.180,0:01:52.409
has been down trodden, in tennis I'm talking
about, and their influence in the community
0:01:52.409,0:01:54.600
has not been elevated enough.
0:01:54.600,0:02:00.289
So our job nationally is to make sure we have
the standard, we have the pathway and then
0:02:00.289,0:02:04.859
we go ahead with the coach with the official
and try to elevate their profile.
0:02:04.859,0:02:11.570
We do that through great education programs,
through membership, so that's enabling us
0:02:11.570,0:02:18.150
to have direct communication with that base,
through engaging them, recognising the coaches
0:02:18.150,0:02:23.410
and recognising the officials and engaging
them more, so wether that be the best coaches
0:02:23.410,0:02:28.620
working with the under 12 year olds, or whether
it be coaches who want to form our introduction
0:02:28.620,0:02:35.340
to tennis program, the hotshots program, so
those are really the things that we've focused
0:02:35.340,0:02:38.150
on.
0:02:38.150,0:02:44.500
Building relationships is one of the key things,
I mentioned earlier when I said that the critical
0:02:44.500,0:02:49.519
part about getting something done is bringing
people along with you.
0:02:49.519,0:02:53.980
In most cases it's actually very hard because
everyone disagrees on how you are going to
0:02:53.980,0:02:55.519
get there.
0:02:55.519,0:03:02.519
So having great clarity on a strategy which
needs to be developed, then putting a structure
0:03:02.930,0:03:08.480
with that strategy that’s going to be the
most effective structure on delivering it,
0:03:08.480,0:03:13.480
and then it's a matter of communication and
education. And that's where you build the
0:03:13.480,0:03:15.650
relationships.
0:03:15.650,0:03:20.000
Constantly communicating with people and constantly
educating them, this is why you are doing
0:03:20.000,0:03:22.870
this because it's going to lead to that.
0:03:22.870,0:03:27.450
It becomes a bit of a marketing and sales
exercise when you really start out building
0:03:27.450,0:03:31.500
the relationships, really important to bring
people along with you and engage them, empower
0:03:31.500,0:03:36.260
them to be part of the solution not part of
the problem, and that gets hard, because it's
0:03:36.260,0:03:41.569
very easy to take shots at someone or something
that's out there making the decisions, but
0:03:41.569,0:03:47.330
if you could be involved in some way or at
least be recognised in some way in being part
0:03:47.330,0:03:51.569
of that decision, then you’re more likely
to go along with it.
0:03:51.569,0:03:55.730
In most cases we find that does work but what
becomes extremely difficult is that if you
0:03:55.730,0:04:00.780
wait too long to do things and you don't respond
quick enough, don't communicate enough then
0:04:00.780,0:04:01.560
it's going to fall down.
0:04:01.560,0:04:07.650
To summarise you really need to start out
at the beginning, make sure you get that strategy
0:04:07.650,0:04:13.760
done quickly, you get the structure done quickly,
and then you start to communicate and educate
0:04:13.760,0:04:17.570
what mechanisms for delivery are going to
be, and then engage those on the ground to
0:04:17.570,0:04:17.990
be part of it.
Craig Tiley, Director of tennis for Tennis
Australia, as well as the tournament director
0:00:11.360,0:00:15.520
for the Australian Open.
0:00:15.520,0:00:20.550
We were very fragmented and uncoordinated
in our national approach on setting a standard.
0:00:20.550,0:00:26.390
So we felt Tennis Australia's role was to
come in and develop a strategy with consultation
0:00:26.390,0:00:31.730
with the stakeholders, and then lay out nationally
what that strategy is going to be, and then
0:00:31.730,0:00:35.650
take full responsibility for resourcing the
delivery of that strategy.
0:00:35.650,0:00:41.879
It was very simple as we wanted to attract,
retain and develop coaches. And we want to
0:00:41.879,0:00:44.180
attract, retain and develop officials.
0:00:44.180,0:00:51.180
So for us it was about developing a strategy
with the stakeholders, notifying our, the
0:00:52.489,0:00:58.219
national group on what that strategy is going
to be, putting a structure around it and now
0:00:58.219,0:01:00.910
it's a matter of it being delivered, being
delivered in local communities, being delivered
0:01:00.910,0:01:07.910
in the states. We've taken full responsibility
for resourcing it and for developing the strategy.
0:01:12.170,0:01:18.479
First thing that you have to have is a standard,
you have to have everyone understanding, that
0:01:18.479,0:01:21.750
to become a great coach and to become a great
official, these are the things that I need
0:01:21.750,0:01:22.049
to do.
0:01:22.049,0:01:26.790
Then you have to have a pathway, that goes
with it, and the pathway is saying that I'm
0:01:26.790,0:01:29.990
going to educate myself in this space and
it's going to lead to this or it's going to
0:01:29.990,0:01:34.310
lead towards that, and ultimately as a official
or as a coach I can have a profession in the
0:01:34.310,0:01:35.250
sport.
0:01:35.250,0:01:39.640
And that's an exciting thing if you can sell
the aspiration and promote the aspiration
0:01:39.640,0:01:40.540
for the coach.
0:01:40.540,0:01:46.180
Sometimes we forget that because our general
approach to coaching and officiating in communities
0:01:46.180,0:01:52.409
has been down trodden, in tennis I'm talking
about, and their influence in the community
0:01:52.409,0:01:54.600
has not been elevated enough.
0:01:54.600,0:02:00.289
So our job nationally is to make sure we have
the standard, we have the pathway and then
0:02:00.289,0:02:04.859
we go ahead with the coach with the official
and try to elevate their profile.
0:02:04.859,0:02:11.570
We do that through great education programs,
through membership, so that's enabling us
0:02:11.570,0:02:18.150
to have direct communication with that base,
through engaging them, recognising the coaches
0:02:18.150,0:02:23.410
and recognising the officials and engaging
them more, so wether that be the best coaches
0:02:23.410,0:02:28.620
working with the under 12 year olds, or whether
it be coaches who want to form our introduction
0:02:28.620,0:02:35.340
to tennis program, the hotshots program, so
those are really the things that we've focused
0:02:35.340,0:02:38.150
on.
0:02:38.150,0:02:44.500
Building relationships is one of the key things,
I mentioned earlier when I said that the critical
0:02:44.500,0:02:49.519
part about getting something done is bringing
people along with you.
0:02:49.519,0:02:53.980
In most cases it's actually very hard because
everyone disagrees on how you are going to
0:02:53.980,0:02:55.519
get there.
0:02:55.519,0:03:02.519
So having great clarity on a strategy which
needs to be developed, then putting a structure
0:03:02.930,0:03:08.480
with that strategy that’s going to be the
most effective structure on delivering it,
0:03:08.480,0:03:13.480
and then it's a matter of communication and
education. And that's where you build the
0:03:13.480,0:03:15.650
relationships.
0:03:15.650,0:03:20.000
Constantly communicating with people and constantly
educating them, this is why you are doing
0:03:20.000,0:03:22.870
this because it's going to lead to that.
0:03:22.870,0:03:27.450
It becomes a bit of a marketing and sales
exercise when you really start out building
0:03:27.450,0:03:31.500
the relationships, really important to bring
people along with you and engage them, empower
0:03:31.500,0:03:36.260
them to be part of the solution not part of
the problem, and that gets hard, because it's
0:03:36.260,0:03:41.569
very easy to take shots at someone or something
that's out there making the decisions, but
0:03:41.569,0:03:47.330
if you could be involved in some way or at
least be recognised in some way in being part
0:03:47.330,0:03:51.569
of that decision, then you’re more likely
to go along with it.
0:03:51.569,0:03:55.730
In most cases we find that does work but what
becomes extremely difficult is that if you
0:03:55.730,0:04:00.780
wait too long to do things and you don't respond
quick enough, don't communicate enough then
0:04:00.780,0:04:01.560
it's going to fall down.
0:04:01.560,0:04:07.650
To summarise you really need to start out
at the beginning, make sure you get that strategy
0:04:07.650,0:04:13.760
done quickly, you get the structure done quickly,
and then you start to communicate and educate
0:04:13.760,0:04:17.570
what mechanisms for delivery are going to
be, and then engage those on the ground to
0:04:17.570,0:04:17.990
be part of it.
