As part of the clubs risk management, communication, marketing and strategic planning the committee should understand the rate at which it is growing. Understanding why people join, continue, or leave the club is vital information when developing the way the club operates. This information also feeds back to medium and long term financial planning, facilities planning and volunteer planning as it impacts on the clubs capacity to service its members.
Aspects that should be considered include:
- how are you promoting your club?
- are you talking to the right audience?
- is the club offering the right services?
- what is the competition for the club? ie. other clubs with similar programs
Irrespective of the clubs size, it should operate a simple but secure database of its member's details. This information should be regularly tested to ensure it is secure and that the member's private information is not at risk.
By collecting member information the club can base decisions on demographics, participation rates and many other criteria dependant on what is being collected. Attaching online, automated payments and updating of member details will increase the value and integrity of this information.
When collecting information from members either online or via methods that are more traditional like registration forms the club should ensure that it is providing enough information to the members for them to understand what the club intends to do with the data and how it is stored.