As part of the clubs risk management, communication, marketing and strategic planning the committee should understand the rate at which it is growing. Understanding why people join, continue, or leave the club is vital information when developing the way the club operates. This information also feeds back to medium and long term financial planning, facilities planning and volunteer planning as it impacts on the clubs capacity to service its members.
Aspects that should be considered include:
- how are you promoting your club?
- are you talking to the right audience?
- is the club offering the right services?
- what is the competition for the club? ie. other clubs with similar programs