Membership Database and Websites
Membership databases and websites can make collecting information and communications with your members very accessible and effective. Up-to-date information can be generated quickly to all members through the following resources:
- email (individual, group, club)
- e-newsletters
- reports (financial, membership, club)
- calendar of events (club, state, national, international)
- meetings (dates, distribution of agendas and minutes)
- surveys and questionnaires
- coaching clinics, official's clinics, selection clinics
- competition results (club, state, national)
- release of policies, such as selection policies, member protection policies, constitutional, policies
- alerts to any special offers, deals and opportunities on offer to your members
One of the goals of a membership database is to help you get to know your members and to identify any changes or trends in your membership base so that your club can respond accordingly.
For example, if there is a decline in your membership you need to be able to work out whether it is men, women, juniors or particular age groups that are leaving your club so that you can address this.
If you were to embark upon a membership drive, the database can help you identify gaps so that you can target particular categories of members.
The bottom line with any information gathering system is the ability to answer the question:
"What do we know and how do we know it?
