ASC branding/ acknowledgment

The Australian Government, through the ASC, contributes significant funds and services to develop NSO and NSODs. In return, recognised NSO/NSOD and the ASC agree on ways to acknowledge the ASC’s support throughout the life of the partnership. This agreed acknowledgement is incorporated into each sport’s Funding and Service Level Agreement or Recognition Agreement with the ASC.

The purpose of this guide is to provide general information and advice to recognised NSO/NSOD on acknowledging the ASC.

Approval process

The ASC requires that all recognised NSO/NSOD follow these guidelines to ensure its public branding and image are consistent and appropriate.

Every use of the ASC logo and other branding materials requires approval from the ASC’s PR and Branding Officer. Where possible, recognised NSO/NSOD should also provide final artwork or images of the branded material/s for ASC recording purposes.

Contact details

To obtain copies of the ASC logos files and for any queries regarding ASC branding and acknowledgment, please contact:

PR and Branding Officer
Australian Sports Commission
Email: branding@ausport.gov.au
Tel: (02) 6214 1362
Fax: (02) 6214 1794

Please allow approximately 48 hours to respond to enquiries and approval requests. In some cases (for example, advertisement artwork), more time is required.

ASC Branding Guide

Full version (PDF - 1.4Mb)

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