Cycling
Cycling is characterised by a very large community participation rate in the activity of cycling, but a relatively low membership rate in the sport of cycling. To address this gap, Cycling Australia has developed the "Full Cycle" initiative, comprising three products aimed at attracting segments of the recreational cycling market. It is expected that a proportion of recreational cyclists that become members of the programs will convert to full club membership. Full Cycle comprises three separate programs, RideIt, SkillCycle and J-Cycle.
RideIt
RideIt will provide recreational and novice cyclists with friendly events in a professionally run and managed setting. An emphasis on the core values of personal challenge, participation with others and fun will direct the events and provide a social and enjoyable experience. Any type of bike may be used, provided it is roadworthy, has a handbrake and the rider wears an approved helmet. A variety of events will cater for all cyclists.
SkillCycle
SkillCycle is a Club-based program targeted at recreational cyclists aged between 20 and 65 that offers skills training, fitness development and participation in simple competitions. For the many recreational cyclists who are unsure about cycle racing, or who wish to prepare for a particular goal, such as a large participation event (for example Round the Bay in a Day), SkillCycle provides a friendly, time-efficient environment to gain new skills, improve fitness and enjoy introductory level cycling.
J-Cycle
J-Cycle is a Club-based program targeted at children between six and 16 years old.
The aim of J-Cycle is to ensure that young cyclists not only become more technically proficient, resulting in safer riders, but also the fun, competitive setting provides a taste of the excitement in the sport of cycling.
The program is highly suited to regional areas where many strong Clubs exist, but there is no geographic factor that limits the suitability of the program to any specific area. Regional clubs have been vocal in seeking this type of development activity for young participants.
The close relationship between J-Cycle members and club racing members will provide both short-term participation and learning options for each member through J-Cycle, as well as the option to move on to club membership at the Under-9 age division, currently the youngest age level for competitive cycling.
For more information about any of the Full Cycle initiatives, visit the Cycling Australia website.
