Sustainable Sports



Sport Sector Partner Survey

Since 2011 the ASC has sought feedback from its partners via an annual survey called the Sport Sector Partner Survey. The survey gathers information on the ASC’s performance and is the primary tool for gathering valid data for a number of organisational key performance indicators. The ASC has received overwhelming input from our partners over the last six surveys, with a response rate of 95 per cent or more in each year. The 2017 edition once again had a high response rate (98 per cent) and also sought comment on the ASC’s priorities and potential areas of focus in the future. The results are being used by the ASC to inform planning.

National Framework for Ethical Behaviour and Integrity in Basketball

In 2015 the board of Basketball Australia (BA) were made aware of the dangers the sport faced from sports betting, especially in semi-professional and amateur competitions. Realising  there  were  minimal integrity controls in the sport and recognising it needed to take action, BA approached the ASC and the National Integrity in Sport Unit (NISU) to assist in developing an integrity framework. The framework incorporates values, principles and a code of conduct to guide BA’s operations and helps to develop clear education and communication strategies. It also implements a robust set of reporting, investigatory and sanctioning provisions to deal with conduct that could bring the integrity of the sport into disrepute. As a result of this successful project, the ASC and NISU will now use the ‘template’ framework developed to build the capability of Australian sports facing similar integrity threats.

Connecting Sport and Technology

In the past year, the ASC has sought to understand how technology is changing Australians’ sport experiences and how sports should respond. Outside of a few professional sports, digital capability within sports organisations is low. Sport boards and CEOs need to focus on increasing their digital literacy and building digital capability within their sport if they are going to meet the changing needs of consumers. A series of whole-of-sport digital strategies were developed for golf, rowing, basketball and canoeing to understand how people interact with and experience each sport. This provided each sport with a deep understanding of how Australians want to engage with them both physically and digitally and provided a roadmap on how to create the desired sport experience. This work contributed to a larger piece of research about how digital services are impacting the Australian sport industry as a whole.