The 15th annual ASC Media Awards were held in Melbourne on 16 February 2017, recognising excellence in sports journalism and broadcasting and the role of the media in connecting Australians with sport. Attended by Minister Hunt, 15 awards were presented including the Lifetime Achievement Award.
| Award | 2016 Winner |
|---|---|
| Lifetime achievement award for contribution to sports journalism | Rebecca Wilson (posthumously) |
| Best reporting of an issue in sport | Gotcha: The Parramatta Eels Salary Cap Scandal; Nick Tabakoff, Daily Telegraph |
| Best coverage of sport by an individual — broadcast | Bruce McAvaney, Seven Network |
| Best coverage of sport by an individual — print media | Will Swanton, The Australian |
| Best coverage of sport by an individual — digital media | Investigations, features and analysis; Jack Kerr, freelancer |
| Best coverage of a sporting event by a media organisation | 2015–16 Big Bash League, Network Ten |
| Best coverage of sport for people with disability | Rio 2016 Paralympic Games, Seven Network |
| Best coverage of women in sport | 2015–16 Women’s Big Bash League, Network Ten |
| Best profiling of an athlete, team or coach — broadcast media | “True Grit” — David Pocock; Winsome Denyer, Tim Wilson and Marc Smith, Australian Story, ABC |
| Best profiling of an athlete, team or coach — print media | ‘Jarryd Hayne’; Will Swanton, The Australian |
| Best sports journalism from rural, regional or suburban media | Dreams and Knightmares; Robert Dillon, Newcastle Herald |
| Best sports photography | Say Cheese; Cameron Spencer, Getty Images |
| Best depiction of the value of sport to Australians in a community setting | From Little Things; Tim Sheridan, Matt Weiss, Fox Footy |
| Best contribution to sport by an organisation through digital media | Olympics on 7, Seven Network |
| Best analysis of the business of sport | The 0.1 percenters; Jeff Centenera, Inside Sport |