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Two Executive appointments to enhance ASC leadership

Carolyn Brassil, left, and Louise Eyres
Carolyn Brassil, left, and Louise Eyres

10 Oct 2017


Australian Sports Commission CEO Kate Palmer said the ASC was committed to enhancing its strategic leadership of the Australian sport sector and has announced two key executive appointments.

Carolyn Brassil and Louise Eyres will start immediately as ASC General Managers and will be part of a new-look ASC Executive team that includes Peter Conde, who will commence as AIS Director on October 23.

Eyres joins the ASC from ANZ Banking Group, where she was Group General Manager Marketing, and will lead a new ASC division - Marketing, Customer Insights and Analytics. Brassil has been promoted within the ASC to General Manager Corporate, a role she has been acting in this year.

“We realise the importance of the ASC evolving its operations to take a stronger leadership role,” said Palmer, appointed the ASC’s first female CEO in January. “I am confident the appointments of Carolyn and Louise, two experienced leaders, will benefit the ASC and the Australian sport sector. The ASC is committed to working together with key stakeholders to enable sport to deliver on its potential, now and into the future.”

Eyres, who has also been Global Head of Brand for BHP Billiton, said she was excited about creating new promotional and commercial opportunities for sport.

“The new Marketing, Customer Insights and Analytics division will be focused on developing stronger community connection with sport,” Eyres said. “To achieve that, we intend to be collaborative, empowering sport through key strategic partnerships and a coordinated approach across government, the sector and industry.

“The ASC will be Australian sport’s biggest advocate because sport and physical activity has so many benefits physically, mentally and socially. This is especially the case for young Australians, creating healthy habits for life.”

Brassil has previously worked with the Australian Sports Drug Agency (ASADA) as part of a 20-year career in the sport and public sectors.

“This is an exciting time to be involved in Australian sport as the ASC develops our strategic direction, in alignment with the development of a National Sport Plan,” Brassil said. “There will no doubt be changes, but change creates opportunity. Sport positively influences so many Australian lives, that’s why the ASC is such a rewarding place to work.”

The ASC has commenced recruitment for the final place on its Executive team, General Manager of Sport Business and Strategic Partnerships.

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