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As part of the clubs risk management, communication, marketing and strategic planning the committee should understand the rate at which it is growing. Understanding why people join, continue, or leave the club is vital information when developing the way the club operates. This information also feeds back to medium and long term financial planning, facilities planning and volunteer planning as it impacts on the clubs capacity to service its members.

Aspects that should be considered include:

  • how are you promoting your club?
  • are you talking to the right audience?
  • is the club offering the right services?
  • what is the competition for the club? ie. other clubs with similar programs

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Did you know?

Gold Coast 2018 is the 5th Commonwealth Games to be hosted by Australia.

Quick numbers

11.6 million Australian adults participate in sport or physical activity three or more times per week.
3.2 million Australian children participate in organised sport or physical activity outside of school.
$10 billion is spent annually by Australians on fees for participation in sport or physical activity.
17 million Australian adults participate in a sport or physical activity every year.
650 thousand Australians either coach, teach or instruct sport.