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Planning is beneficial to sporting clubs in many ways. The main aim of planning is to maintain a positive relationship between the club and its environment. Specifically, planning enables a club to:

  • become proactive rather than reactive - to clarify club purposes and direction
  • initiate and influence outcomes in favour of the club
  • exert more control over its destiny - deciding where it wants to be in the future
  • adopt a more systematic approach to change and reduce resistance to change
  • improve financial performance and use resources effectively
  • increase awareness of its operating environment (for example, competitors, government policy, threats)
  • improve organisational control and coordination of activities
  • develop teamwork off the field.

Without adequate planning, the club frequently deals only with immediate problmes and fails to consider future needs. Consequently the club:

  • tends to function on a random ad hoc basis
  • will never seem to have time to anticipate tomorrow's problems
  • does not create conditions to deal effectively with the future.

Therefore, to overcome these limitations, a plan is necessary

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Did you know?

Gold Coast 2018 is the 5th Commonwealth Games to be hosted by Australia.

Quick numbers

11.6 million Australian adults participate in sport or physical activity three or more times per week.
3.2 million Australian children participate in organised sport or physical activity outside of school.
$10 billion is spent annually by Australians on fees for participation in sport or physical activity.
17 million Australian adults participate in a sport or physical activity every year.
650 thousand Australians either coach, teach or instruct sport.