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Digital Vision

Connecting digital and technology with Australia’s competitive sport obsession

In 2016, the ASC Board instigated the Technology in Sport project to better understand how technology was impacting the Australian sport Industry and how the industry needed to respond.

The project had three objectives:

  1. To create, lead and sustain the world’s best national sporting system in the use of digital and technology.
  2. To support sports to develop digital and technology leadership and capability. This will ensure they are connecting with their customers effectively, building their commercial potential and utilising technology and user-centred design to support growth innovation.
  3. To create a digitally connected Australian sport system across public, non-profit and private sectors.

In order to achieve these objectives, three key activities were undertaken:

  • Establishment of an Advisory Panel consisting of external subject matter experts to advise the ASC Board on the initiative.
  • Undertake a research and exploratory phase to identify the national sport system’s current state and capabilities, key themes, pain points and opportunities from across national sports system stakeholders and emerging digital and technology trends from technology industry experts.
  • Collaboratively formulate and prioritise a system wide digital and technology vision and corresponding implementation roadmap.

The digital vision document outlines the resulting vision and high level roadmap.

The ASC welcomes your feedback on this document and vision. Please send your feedback, ideas or questions to by 5pm (AEDT) 31 December 2017.

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Did you know?

Gold Coast 2018 is the 5th Commonwealth Games to be hosted by Australia.

Quick numbers

11.6 million Australian adults participate in sport or physical activity three or more times per week.
3.2 million Australian children participate in organised sport or physical activity outside of school.
$10 billion is spent annually by Australians on fees for participation in sport or physical activity.
17 million Australian adults participate in a sport or physical activity every year.
650 thousand Australians either coach, teach or instruct sport.