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The Executive

ASC Chief Executive Officer — Kate Palmer

Kate Palmer started as the Chief Executive Officer of the Australian Sports Commission in January 2017. Prior to this, she spent ten years as Chief Executive Officer of Netball Australia. During this time, netball has grown to be among the largest participation sports in Australia, the Diamonds have remained on top of their sport worldwide, Netball Australia’s revenue has more than tripled in seven years and the national netball competition has been re-imagined twice and now has a major free-to-air media partner.

As well as being CEO of Netball Australia, Kate has been Chair of the Victorian Institute of Sport, CEO of Netball Victoria, a coach, a regional coordinator, a volunteer and a participant. Kate has an Honours degree in Sport Science and a Masters in Sport Management.

In her leadership positions in Australian sport, Kate has created high performing organisations which have excelled in high performance and growing community participation, with good governance and people management. She has a successful track record of leading transformative organisational change.


Acting AIS Director - Robert Medlicott

In 2013, Robert Medlicott joined the AIS as head of Athlete Pathways and Development. Early 2016 Robert was promoted to acting AIS Deputy Director, performance investment and more recently (June 2017) Robert was promoted as acting AIS Director.

Prior to the AIS, Robert worked at the NSW Institute of Sport (NSWIS) in varying roles and over a 12 year period, managed the track and field program, coordinated coach development across all sports and was the Manager of Sport Science and Medicine.

Robert has held a number of coaching and management roles for a range of Australian Athletic Teams participating at international events, including the World Junior Athletics Championships (China and Jamaica) in 2006 and 2002, Commonwealth Youth Games in 2004 and East Asian Games (Japan) 2001.

Robert’s career started as a chartered accountant, but after nine years he decided to follow his passion for high performance sport.


Acting General Manager - Participation and Sustainable Sport - Geoff Howes

Geoff Howes has been at the ASC for more than 13 years, following a career change from the Information Technology sector.

He has filled a diverse range of roles in that time, ranging from managing International Relations which involved consultancies in the Middle East, the Caribbean, Africa, Asia and the Pacific as well as working with the United Nations, to major sport reviews including the Smith Review of Swimming and the Buchanan Review of Athletics. Mr Howes has been received recognition through the Australia Day Awards for his contribution to the development of the ASC’s strategic direction.

Mr Howes worked in the IT sector as a consultant, project manager and business development manager. As a senior manager in Australia’s largest privately owned IT company, Mr Howes was involved in projects for the Australian Government, various state and territory governments and the New Zealand Parliament. Mr Howes was responsible for some of the largest fixed-price system developments undertaken by the company at the time.

Mr Howes has studied law and several science disciplines, and has qualifications in sports management and project management.


General Manager - Corporate - Carolyn Brassil

Carolyn Brassil permanently commence in the role in October 2017, after acting for over 12 months. Carolyn’s extensive executive background has included the management of human resources, communication, finance, governance, compliance, performance and risk and Board committees for Finance, Risk and Audit and Governance and Executive Performance.

With a career spanning more than 20 years in the sport and public sector, Carolyn’s experience includes seven years at Australian Sports Drug Agency (ASADA),  working with World Anti-Doping Agency (WADA) and other national anti-doping agencies to deliver international anti-doping programs together with leading strategic business planning, Government relations, auditing and human services requirements within the public sector. Throughout her career, Carolyn has led significant structural change to align operations with a revised strategic direction.

Ms Brassil is a member of the Australian Institute of Company Directors and the Australian Human Resources Institute and has a Bachelor of Business Administration. She is a member of the ASC’s Future Female Leaders Program which is part of the Elite Male Champions of Change campaign.

Carolyn’s enthusiasm for sport has been a key driver to pursue her executive career in the sports industry.


General Manager - Marketing, Customer Insights and Analytics - Louise Eyres

Louise Eyres is a global marketing executive with a career spanning 25 years in transformative marketing roles across manufacturing, mining, financial services and now sport and health.

Louise is leading the establishment of the marketing function and capability at the Australian Sports Commission and the transformational strategy to shift Australians’ connection with sport and health.

Prior to the Australian Sports Commission, Louise most recently was Group General Manager Marketing at ANZ having spent the past decade leading marketing in the Australian and Group Divisions.

Louise was responsible for delivering the transformative group wide marketing program to drive the ANZ Asia Pacific expansion and more recently the move to a digitally  focused business.

Prior to ANZ, Louise held numerous global sales and marketing leadership roles with BHP Billiton including the development of the BHP Billiton global brand following the integration of BHP and Billiton plc.

Louise is a board member of the Deakin University MBA Advisory and former board member of the AANA (Australian Association of National Advertisers).


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Did you know?

Gold Coast 2018 is the 5th Commonwealth Games to be hosted by Australia.

Quick numbers

11.6 million Australian adults participate in sport or physical activity three or more times per week.
3.2 million Australian children participate in organised sport or physical activity outside of school.
$10 billion is spent annually by Australians on fees for participation in sport or physical activity.
17 million Australian adults participate in a sport or physical activity every year.