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The Executive

ASC Chief Executive Officer — Kate Palmer

Kate Palmer started as the Chief Executive Officer of the Australian Sports Commission in January 2017. Prior to this, she spent ten years as Chief Executive Officer of Netball Australia. During this time, netball grew to be among the largest participation sports in Australia, the Diamonds have remained on top of their sport worldwide, Netball Australia’s revenue more than tripled in seven years and the national netball competition was been re-imagined twice and now has a major free-to-air media partner.

As well as being CEO of Netball Australia, Kate has been Chair of the Victorian Institute of Sport, CEO of Netball Victoria. Kate is a member of Chief Executive Women and has an Honours degree in Sport Science and a Masters in Sport Management.

In her leadership positions in Australian sport, Kate has created high performing organisations which have excelled in high performance and growing community participation, with good governance and people management. She has a successful track record of leading transformative organisational change.

General Manager - Corporate - Carolyn Brassil

Carolyn Brassil permanently commence in the role in October 2017, after acting for over 12 months. Carolyn’s extensive executive background has included the management of human resources, communication, finance, governance, compliance, performance and risk and Board committees for Finance, Risk and Audit and Governance and Executive Performance.

With a career spanning more than 20 years in the sport and public sector, Carolyn’s experience includes seven years at Australian Sports Drug Agency (ASADA),  working with World Anti-Doping Agency (WADA) and other national anti-doping agencies to deliver international anti-doping programs together with leading strategic business planning, Government relations, auditing and human services requirements within the public sector. Throughout her career, Carolyn has led significant structural change to align operations with a revised strategic direction.

Ms Brassil is a member of the Australian Institute of Company Directors and the Australian Human Resources Institute and has a Bachelor of Business Administration. She is a member of the ASC’s Future Female Leaders Program which is part of the Elite Male Champions of Change campaign.

Carolyn’s enthusiasm for sport has been a key driver to pursue her executive career in the sports industry.

General Manager - Marketing, Customer Insights and Analytics - Louise Eyres

Louise Eyres is a global marketing executive with a career spanning 25 years in transformative marketing roles across manufacturing, mining, financial services and now sport and health.

Louise is leading the establishment of the marketing function and capability at the Australian Sports Commission and the transformational strategy to shift Australians’ connection with sport and health.

Prior to the Australian Sports Commission, Louise most recently was Group General Manager Marketing at ANZ having spent the past decade leading marketing in the Australian and Group Divisions.

Louise was responsible for delivering the transformative group wide marketing program to drive the ANZ Asia Pacific expansion and more recently the move to a digitally  focused business.

Prior to ANZ, Louise held numerous global sales and marketing leadership roles with BHP Billiton including the development of the BHP Billiton global brand following the integration of BHP and Billiton plc.

Louise is a board member of the Deakin University MBA Advisory and former board member of the AANA (Australian Association of National Advertisers).

AIS Director - Peter Conde

Peter Conde started as Director of the AIS in October 2017 after eight years as high performance director with Australia’s highly successful sailing program.

Peter was initially engaged to review the sailing program after it failed to win a medal at the Athens Olympics in 2004 and he helped develop sailing’s Gold Medal Plan, which was a cornerstone of the Australian team’s subsequent Olympic and Paralympic success.

With Peter as high performance director, the Australian sailing team won four gold medals and clinched four silver medals across the London (2012) and Rio (2016) Olympic Games and three gold medals and one silver medal at the corresponding Paralympic Games.

At Australian Sailing he was responsible for performance, sponsorship, the patrons program and communications with a focus on leaving strong systems in place to help the sport operate efficiently beyond 2020.
Peter was a former top sailor who returned to the sport following an extensive business career as a strategy consultant. He previously worked in senior roles for consulting firms such as Boston Consulting Group and AT Kearney but sport has remained his driving passion.

He understands success in high performance sport does not happen by chance. His record reflects his knowledge of the kind of outstanding support in terms of leadership, coaching, administration and training environments that elite athletes require to reach their full potential.

General Manager, Sport Business and Strategic Partnerships — Andrew Larratt

Andrew Larratt joined the ASC as General Manager, Sport Business and Strategic Partnerships, on 6 March 2018.

He brings with him more than 20 years’ experience in the sport industry, most recently as Rugby Australia’s General Manager, Community Rugby and Strategy, where he and his team launched the VIVA7s non-contact rugby format which attracted 11,000 new participants.

Andrew was also a member of World Rugby’s Tier 1 Development Directors and chaired the research arm for growing global participation.

He lectured post-graduate students in the Master of Sport Business program at Victoria University and worked at Cricket Australia from 2005­ – 2013 where he became known as one of the sport’s great strategic thinkers.

This was evident through leading the Australian Cricket Conference which was the catalyst for governance reform, bringing forward the launch of the Big Bash League and nationalising cricket participation. Andrew reinvigorated entry level participation through a refreshed MILO in2CRICKET programme and launching a fun, fast and dynamic programme MILO T20 Blast.

Andrew understands and values the power of diverse thinking and wants to leave a legacy of a great Australia.

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Did you know?

Gold Coast 2018 is the 5th Commonwealth Games to be hosted by Australia.

Quick numbers

11.6 million Australian adults participate in sport or physical activity three or more times per week.
3.2 million Australian children participate in organised sport or physical activity outside of school.
$10 billion is spent annually by Australians on fees for participation in sport or physical activity.
17 million Australian adults participate in a sport or physical activity every year.
650 thousand Australians either coach, teach or instruct sport.