That will assist the NSO in achieving their goals.
It is natural for people to look to others for social proof and influence prior to making decisions. People may seek out social proof from friends, experts, celebrities, other users, the crowd in general and/or some other stamp of approval.
This could include past or present athletes and/or coaches, State Sporting Organisation, clubs or other high-profile personalities within the sport or wider sporting community.
Being endorsed by any of these groups that influence the NSO’s audience can greatly assist your NSO in achieving your social media goals. An endorsement could be as simple as liking or leaving a positive comment on an NSO’s post, through to sharing content about the NSO on their social media platforms.
NSOs can facilitate this by forming relationships with those people and/or organisations that have influence over their audience and actively engaging with them on social media. Formal strategic partnerships, with clear deliverables as part of that arrangement, may also be formed as part of the NSO’s social media strategy.