Practices to determine the success of the social media strategy.
It’s important to regularly review your results against the performance benchmarks and Key Performance Indicators that you set when you established the social media goals and objectives for your NSO.
This includes determining what's working, what's not working and what you can improve upon across your social media channels. This includes auditing the success of the channels you are on, the content you are sharing and how well you are performing against your goals.
Platform-specific analytics, along with other metrics relevant to your goals, such as the amount of website traffic driven by a particular social media platform or membership growth statistics can help determine the success of your social media strategy.
The strategy should outline what formal reports need to be created, including the content, frequency and who they should be shared with.
It is also a good idea to audit the social media presence of other organisations targeting the same audience as your NSO (e.g. businesses providing services for your athletes) to learn from their successes and mistakes. Reviewing the performance of others can assist in determining which strategies may or may not work for your NSO.