Required to implement the social media strategy.
Whilst social media platforms are ‘free’ to use, there are associated costs with using them, such as staff wages, content production, social media advertising, etc. This needs to be budgeted for, along with the appropriate resource allocation to effectively implement your social media strategy.
Where there is more than one person responsible for implementing the various elements of a NSO’s social media strategy, the roles should be adequately defined, with backups assigned for some of those roles (e.g. posting, monitoring) to ensure there is no disruption to service.
There should also be a budget allocated for staff training.