Where the NSO will establish a presence.
Once you have identified your goals, defined your audience and determined what type of content you plan to share, you can then determine which social media platforms are most appropriate for your NSO to develop a presence on.
The most important aspect in choosing which social media platform(s) to use is your audience. For the best results, you should develop a presence on those platforms where your audience is already present and are interested in communicating with you via that channel.
Not all social media platforms are the same and therefore you may have to adjust the type of content shared and the way that it is shared so that it is appropriate to the context of the platform.
For example, Twitter has a character limit, Instagram requires an image or video to post and Facebook has multiple places you can post information (e.g. newsfeeds, groups, stories, events, Marketplace, Messenger, etc). The use of hashtags and tagging also varies between platforms.