Used to assist with the implementation of the social media strategy.
There are various tools available that can assist you with social media creation, monitoring, scheduling and reporting. Tools for managing social media workflow can also be useful for increasing efficiency.
There are various free or low-cost tools available for creating images, videos and other forms of content for sharing on social media, enabling your NSO to create large amounts of content on a low budget.
Scheduling tools can help save time and increase the chances of your NSO regularly posting content to the various social media platforms at the most appropriate times for generating the best level of engagement.
Monitoring tools allow you to be alerted about relevant conversations in a timely manner.
Reporting tools can ensure you are regularly measuring your performance against your objectives so that progress can be quantified.
Your NSO should determine which tools are most appropriate for your requirements and then make them available for use by those people within your organisation that are responsible for implementing the various elements of your social media strategy.