This award recognises exemplary and innovative content produced by sporting clubs and organisations to engage members and supporters through their own media channels.  

Entries should highlight the unique approaches your club or organisation has taken to captivate fans via platforms such as social media, podcasts, video (long or short form) or website articles.  

Judges will be looking for creative ways clubs and organisations connect with their audience, either for specific events (themed rounds, issues, milestones, competitions, championships etc.) or across the season. 

Entry requirements

Entries will be assessed on the quality and comprehensiveness of coverage during the qualifying period and should include:

• A completed entry form (Please submit a separate form for each entry - a series on the same topic is considered a single entry)
• One copy of the nominated item/s (PDFs or web links can be submitted)
• A 200-word statement to support the entry, outlining its relevance to the category, impact and any background context.
• Entrants should provide up to six examples of their best work and are encouraged to showcase the variety of mediums they have used.
• Videos and audio files such as podcasts are eligible in this category, but these entries must also include a highlights package of no longer than 10 minutes.

Upload an electronic copy of the work that forms the basis of the nomination. The online form allows for multiple file uploads simultaneously. Multiple file types are also supported. If your platform requires a user to login to view the content in full, please include login details in your entry.

Entries do not have a file size limit, however the upload time will be dependent on your internet connection.

Qualifying information

The qualifying period for all nominations is between 1 November 2024 and 31 October 2025. Entries submitted in previous Sport Australia/ASC Media Awards cannot be re-submitted. This period applies to all categories except the Lifetime achievement award for contribution to sports journalism.

Conditions of entry

Please refer to the conditions of entry for more detailed information.