Best coverage of sport by a club or organisation

This award recognises the ability of sporting clubs and organisations to engage with members and supporters through their own media channels. A strong emphasis is on unique approaches that engage fans and encourage people to become more active in sport and volunteering. This can be via website articles, podcasts or video, and the use of social media channels.

2022 Winner

GWS GIANTS

The GIANTS connect with fans of their AFL, AFLW and Netball teams with engaging and innovative content. This included One-Eyed GIANT, opens in a new tab, a comedic video series splicing pop culture with the fandom of the AFL to connect with an ever-increasing younger audience, and a five-part podcast on the 10th anniversary of the club's first game, opens in a new tab. Their take on the 2022 netball fixture release also showcased their creativity, while the GIANT 5 series looked at leadership and legacy at the club.

Finalists

Parramatta Eels

ROAD TO PARRAdise, opens in a new tab represents the 2022 NRL Telstra Premiership Finals Series and Grand Final, where the Parramatta Eels made the Grand Final for the first time in 13 years. The Eels provided fans with inner sanctum coverage and each piece of content had its own unique flair designed to target a particular audience – from creating player group chats and messenger threads to promote tickets, to video content that provided exclusive access to the team and their preparations.

Bowls Australia

Bowls Australia, opens in a new tab strives to give fans access to in-depth coverage across multiple formats. As well as up-close team coverage from the 2022 Birmingham Commonwealth Games, it also live streamed more than 300 hours of national and international tournaments, published 260 news articles and televised Bowls Premier League broadcasts and the Australian Open's final two days. The Bowls Show on 7Two and Without Bias on 1116SEN radio and BA's official podcast The Right Line helped reach different audiences.

Snow Australia

Snow Australia, opens in a new tab focused its Beijing 2022 Winter Paralympic Games coverage on sharing the remarkable stories of Australia’s Paralympic Team and informing audiences on the requirements of being a Paralympic athlete. A ‘get to know’ video series introduced the team before and during the Games. Snow Australia amplified the 7Plus digital coverage of the Games and provided live coverage across its social channels to connect fans with athletes.