The responsible and ethical integration of artificial intelligence (AI) and machine learning (ML) into sports has the potential to provide enormous benefits.  AI and ML can process vast amounts of data more efficiently than traditional methods, providing deeper insights into the health and performance of athletes, clubs and organisations. This has the potential to provide more directed and effective training programs, which can lead to improved outcomes and reduced injury rates. These technologies also have the potential to enhance strategic planning by analysing patterns and predicting outcomes, potentially giving teams a competitive edge. AI and ML tools can be used to support community sports, potentially providing efficiencies for busy volunteers, supporting community coaches by making advanced performance analysis accessible to a broader range of athletes or alternatively used to develop membership analytics making the case for corporate sponsorships.

The ASC is seeking partners in the AI/ML space that can impact community as well as high performance sports. 

The ethical development and integration of the next generation of wearable devices in sports is crucial for several reasons. Wearable technologies allow for continuous monitoring of an athlete's physiological, neurological and biomechanical data in real-time. This data can provide valuable insights into an athlete's performance, helping to identify strengths and areas for improvement.  Wearables can track health metrics such as heart rate, hydration levels, and sleep patterns with relative ease today. However, this endeavour would be looking for the next generation of wearables to inform and enhance performance with actionable insights, which will be essential for maintaining a competitive edge. Furthermore, the accessibility of wearable technology means that these benefits can extend beyond elite athletes to community sports, promoting a healthier and more informed sporting and physical culture. 

The ASC is looking for the next generation of wearables that enhance performance insights and show the ability to improve performance.

The application of digital twin technologies in sports involves creating virtual replicas of athletes, coaches and performance support as well as their physical environments / Daily Performance Environments (DPEs). These digital twins enable detailed analysis and simulation, providing a deeper understanding of performance dynamics. By replicating a person’s physical, physiological, and knowledge characteristics, digital twins allow for monitoring, assessment and analysis without the need for invasive interventions.  The use of digital twins can also enhance equipment selection and development and reduce the need for physical testing with the athlete. With digital twins, performance support can continue to develop independent of athlete’s physical location.   This technology can simulate various scenarios, helping coaches and sports scientists to optimize training regimens and strategies. Additionally, digital twins have the potential to alert support personnel when potential injuries are more likely and suggest preventive measures, enhancing athlete safety and longevity. The use of digital twins extends to environmental factors as well, allowing for the simulation of different playing conditions to better prepare athletes. Overall, digital twin technology can represent an advancement in sports science and technology, offering a comprehensive tool for performance enhancement and decision-making. 

The ASC is seeking digital twin applications for athletes, coaches, performance support and infrastructure (DPEs).

The need for innovation in the assessment and treatment of brain health, performance and injury is driven by significant gaps in current research and understanding in an ever-evolving landscape. In competition measurements of neurological stress is difficult.  Mild forms of traumatic brain injury are common in sports but remain challenging to diagnose and manage due to their complex nature. There is a lack of universal diagnostic criteria and evidence-based treatments, which complicates the development of effective return-to-play protocols.  Additionally, the long-term effects of poor brain performance and health especially from high stress environments and repeated injuries, are not fully understood, necessitating further research to ensure athlete safety and well-being.  By focusing on this area, The Park aims to advance the scientific and practical understanding of brain health, improve assessment tools, and develop more effective treatment strategies.

The ASC is seeking technology and applications that will help ensure consistent and enhanced performance, injuries are diagnosed effectively, athletes can return to play safely and reduce the risks of long-term health issues.

Promoting sustainable practices within sports is essential due to the significant environmental impact of sporting events and activities (e.g. consumables, clothing, transport). Major sports events can generate substantial waste, contribute to air and water pollution, and consume large amounts of energy.  Despite these challenges, there is a notable lack of comprehensive research and standardized practices to mitigate these effects. Implementing sustainable practices, such as reducing waste, using renewable energy sources, and promoting eco-friendly transportation, embracing new materials science, can help minimize the environmental footprint of sports. Additionally, raising awareness and educating athletes, fans, and organizations about sustainability can foster a culture of environmental responsibility. By prioritizing sustainability, the sports industry can play a crucial role in addressing climate change and promoting a healthier planet for future generations. 

The ASC is seeking partners with solutions that enhance sustainability without sacrificing performance outcomes, participation rates or spectator engagement.