START-UPS AND ENTREPRENEURS

The psychology of an elite athlete is remarkably similar to that of an entrepreneur. Both are high functioning risktakers at the top of their field who put everything on the line in pursuit of a singular goal.

Sport Australia understands this mentality and can act as a compass to help innovators and start-ups navigate the sports innovation ecosystem, directing them where to go, who to work with and how to access funding or data.

Entrepreneurs can benefit financially or reputationally from the validation that comes with having an idea tested and used by the national sporting body of one of the top performing countries in the world.