AIS Announces Sponsorship with Grill'd

28 March 2022

Winter Olympic gold medallist Jakara Anthony to be Grill’d ambassador for AIS sponsorship to help develop nutrition education.

Olympian Jakara Anthony is our Grill'd ambassador

Today, Grill’d – Australia's favourite home-grown burger brand – announced a four-year sponsorship of the Australian Institute of Sport (AIS).

As a proud partner and official sponsor, Grill’d will work with the AIS to develop nutrition education to help active Australians understand how to refuel their bodies following exercise.

Grill’d has proudly led the way when it comes to nutrition transparency on its menu. Through the sponsorship of the AIS, Grill’d hopes to take its nutrition education a step further and support people to make more informed decisions about their food choices.

To help spread the message about the importance of nutrition to health and performance, Grill’d is proud to announce its newest ambassador, Olympic gold medallist Jakara Anthony.

Last month in Beijing, Jakara became just the sixth Australian – and the first in 12 years – to win gold at a Winter Olympic Games. And the 23 year old has continued to prove she is the most dominant female mogul skier in the world, claiming moguls gold at a World Cup event in Italy, and finishing the 2022 season as the overall World Cup champion.

As an Australian company, Grill’d is proud to support Jakara as she continues on her sporting journey and looks forward to working with the Olympian as part of the sponsorship of the AIS.

“As a long-time Grill’d fan, I am very proud to be working with Grill’d as they announce their sponsorship of the AIS. Being an Australian athlete, I have benefited from AIS support over my journey from a young aspiring athlete to an Olympic Gold medallist. It’s really exciting to see Australian businesses recognising the important role the AIS plays and partnering with them to help support both current and future Australian athletes to achieve their dreams,” Jakara Anthony said. “I would like to thank Grill’d for their support of me and the AIS. I look forward to heading into Grill’d for a Simon Says burger when I get home!”

Ben Goss, Chief Marketing Officer, Grill’d says: ‘We are incredibly proud to announce this sponsorship. The AIS is a key source of expertise and guidance for high performing athletes especially around sports nutrition principles.

“We have provided Grill’d menu items to over 28 AFL and NRL clubs post their training and games so we know athletes, nutritionists, dieticians and coaching staff recognise the nutritional benefits of our much loved product. In addition, many elite athletes, such as Jakara and our key partners at the Melbourne Storm and Melbourne Boomers, eat Grill’d on a regular basis, so from a nutritional stand-point this is a perfect match. We want to educate our consumers on informed food choices and encourage them to lead an active, healthy lifestyle.”

AIS Director Matti Clements says: “The AIS has been delivering world class nutritional advice to Australia’s high performance athletes and sports for more than four decades. Nutrition can help athletes to train hard, stay healthy and injury-free, and compete at their best.

“But you don’t need to be an elite athlete to experience how nutrition helps you reach your goals. The AIS is pleased to work with Grill’d to enable people to make informed nutritional decisions.

“Jakara Anthony is a wonderful ambassador to help spread the message about the importance of nutrition to health and performance. The AIS is proud to have supported Jakara on her journey to Olympic gold and we look forward to continuing that support as we start the countdown to Milano Cortina 2026 Games.

“The AIS also welcomes the corporate support organisations like Grill’d provide to our inspirational athletes like Jakara.”