AIS shopCareers

What does it look like?

  • Sports/energy bars typically focus on providing carbohydrate around exercise sessions and have two presentation forms with different characteristics around nutrient content and gut tolerance during exercise:
    • Chewy, low fibre, blended products (e.g. “powerbar”). These bars are typically used as a carbohydrate source for higher intensity endurance and ultra-endurance events/workouts where a low fibre content may assist with gut tolerance.
    • “Granola bar” like products with recognisable food ingredients (e.g. “Clif bar”). These are more suited to longer events of lower intensity where the increased fibre content can be better tolerated and flavour fatigue creates a need for a greater range of taste and texture choices.

Note: bars with a more diverse nutrient composition, including a higher protein content, are covered in a separate fact sheet on mixed macronutrient products.