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Community and social engagement

Major sporting events play a role in defining and bringing together national, state and local communities.

Major sporting events can have a variety of positive impacts for individuals, communities and the economy at national, state, and local levels.

Events, and successful athletes and teams, can help to bring communities together, encourage people to participate as players and volunteers, and boost economic activity. While direct effects may be short term, they can help to provide a catalyst for ongoing development and engagement.

  • Engaging the community

    Engaging the community

    Successful events and athletic performances can bring together a wide range of societal groups even those who are not generally interested in sports.
  • Economic value

    Economic value

    Events can stimulate infrastructure spending, employment, tourism, international exposure, and other potential economic and social benefits.
  • Sport Participation

    Sport Participation

    Event organisers should ensure that sports organisations have the resources and organisational capacity to capitalise on the public interest that is generated

Case study

  • Paralympic Games

    Paralympic Games

    As one of the world's largest multi-sport events, investment in the Paralympic Games and Paralympic athletes can positively impact on society in many ways.

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Last updated: 20 January 2023 Content disclaimer: See Clearinghouse for Sport disclaimer

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