United Kingdom
The UK, particularly London, capitalised on hosting the 2012 Olympic and Paralympic Games, boosting its global reputation as a prime place to do business.
The United Kingdom (UK), and in particular the City of London, capitalised on hosting the London 2012 Olympic and Paralympic Games, which were viewed extremely positively internationally and led to a perception that London was a good place to do business.
- Between 2012 and 2016 London hosted over 30 large-scale sporting events delivering an estimated £1.023 billion to the London economy. 17
- Hosting the Glasgow 2014 Commonwealth Games helped Scotland attract and secure 37 further high profile national and international events, with an estimated economic impact of £14 million. 14
- 97% of fans who attended the 2017 IAAF World Athletics and World Para-Athletics Championships agreed that the events showed London to be a positive, vibrant city 18
- Between 91 and 95% felt that the 2017 IAAF events had a positive effect on London communities. 18
