2011 Rugby World Cup [NZ]

Reports

• Experiences and legacies of RWC 2011 Volunteer Programme, opens in a new tab, Victoria University of Wellington, (November 2013). This longitudinal study tracked the volunteers through the build-up to the event, captured their post-event highs, and followed up with them in the year after the Tournament to explore some of the legacies of their involvement.Key findings: The story of the RWC 2011 volunteering journey was overwhelmingly positive. Volunteers were highly motivated and had secured their volunteering roles through a competitive selection process. They had high expectations of the Volunteer Programme and experience, and these expectations were largely met or exceeded. That is not to say there were no downsides to volunteering, but the low points were outweighed by the highlights and the majority of volunteers were highly satisfied. In the year following RWC 2011 the volunteering experience continued to resonate with those who took part. Volunteers treasured memories of the good times, as well as the challenges they had overcome. However, the longer-term legacies present a more complex picture and that was seen in the outcomes for participation in volunteering and sport, as well as employment-related and social legacies.
• Rugby World Cup 2011: New Zealand’s host nation report, opens in a new tab, Ministry of Business, Innovation and Employment, (December 2012). On Sunday 23 October 2011, an estimated 41.8 million people – including more than 61,000 spectators – watched the All Blacks win the 2011 Rugby World Cup. 3 The match was the culmination of a six year period between the decision to bid for the hosting rights and the actual event. The RWC was an exceptional tournament in many ways. It received an unprecedented level of government support, and it had a unique concept: the ‘stadium of four million’. The results:
  • Over 133,000 international visitors travelled to New Zealand for the event.
  • The tournament was an operational and sporting success that either met or exceeded the expectations of the international rugby community, media and sponsors.
  • There was widespread and enthusiastic support throughout the country, not just in locations where matches were held.
  • Local pride and national unity increased, despite the difficult economic environment and the significant impact of the Canterbury earthquakes.
  • The activity during and leading up to the tournament provided a tangible stimulus to the New Zealand economy.
  • The enduring benefits for the country include positive visitor experiences, new connections, new major event capability, infrastructure developments and an increased interest in volunteering.
• Rugby World Cup 2011: Evaluation Report, opens in a new tab, Sapere Research Group for Auckland Council Group, (December 2011). The Auckland Council Group commissioned Sapere Research Group and its partners Market Economics and Gravitas, to carry out a comprehensive evaluation of the immediate and legacy economic and social impacts in Auckland; and Auckland’s contribution to RWC2011, using an evaluation framework developed by the Council Group. A third aspect of this evaluation is to monitor the level of disruption to residents and businesses’ normal activities.
  • Rugby World Cup 2011 - Auckland Plays Host, opens in a new tab, Auckland Tourism, Events and Economic Development, (2011). This document highlights the results of RWC 2011 for Auckland – the numbers, how Auckland’s performance rated and the stories of some of the Tournament’s outstanding successes like The Fan Trail, Queens Wharf and the Major Events Operations Centre. In addition to the success of the event itself and the surrounding festival activity, RWC 2011 yielded a strong return on investment for Auckland’s economy. Market Economics reported that RWC 2011 resulted in an estimated $512 million net additional expenditure for Auckland between 2006 and 2012. In employment terms, RWC 2011 generated just under 14,000 jobs in Auckland over the same period. While the benefits of major events are much wider than dollars, these impacts alone are a salient reminder of why major events have the potential to play a critical role in transforming a city’s economy.
• New Zealand’s 2011 Rugby World Cup: A Tourism Perspective, opens in a new tab, Ministry of Business, Innovation and Employment, (2011). The RWC was anticipated for its influence on international visitor numbers and expenditure, the regional spread of the tournament and its timing during the off-peak spring season. The RWC helped to counteract the negative impact on visitor numbers to New Zealand from significant external events in the first half of the year, including the Christchurch earthquake, Australian Queensland floods, the Japan earthquake and tsunami and ash cloud flight disruptions. Some key highlights include:
  • 133,200 visitors came to New Zealand for the RWC Out of the total 785,600 visitors who came to New Zealand during the RWC time period, 133,200 of these came for the RWC1 . Most of the RWC visitors were from RWC participant countries such as Australia (55,500), France (11,500), South Africa (8,600), England (7,000), the USA (5,400), Ireland (4,100), Argentina (3,000) and Japan (2,800).
  • International RWC visitors spent a total of $387 million International RWC visitors spent a total of $387 million. RWC visitors spent on average $3,400 each compared to $2,400 for non–RWC visitors over the same time period.
  • The net increase in visitor expenditure attributable to the RWC was approximately $280 million; this figure accounts for the assumed loss made from visitors who chose not to come to New Zealand because of the RWC.

Resources

• Rugby World Cup 2011 volunteering resources, opens in a new tab, Sport New Zealand, (September 2014). Covers planning, recruitment, training, volunteer compliance, uniform distribution, scheduling, reward and recognition, research and reporting. The 2011 Rugby World Cup was supported by New Zealand's biggest ever volunteer effort. Officially called the Rugby World Cup 2011 Volunteer Programme, it saw an unpaid workforce of more than 5000 play a crucial role in the delivery of a great sporting event. The programme also delivered an important post-tournament legacy of knowledge, skills and resources that will benefit New Zealand's future major events management and volunteering in general. On this page we've gathered many of the resources produced by Rugby New Zealand 2011 that compose this legacy.