Volunteer segment profile - Altruists
Volunteers to help others, the disadvantaged and give back to community.
- Older adult with mature or no children.
- Volunteer to help others, the disadvantaged and give back to community, ensure organisation has a future and pass on knowledge to others.
- Predominantly volunteer in welfare, education and religious activities.
- Club sport volunteering is incidental – one of multiple volunteer activities.
- Club sport volunteer is on a seasonal basis – they do what needs to be done, with preference for support roles.
- Satisfaction of club sport volunteer in this segment is linked to recognition and gratitude. They like to feel thanked.
Threat to Altruists
- Not feeling valued in their role.
- Not being thanked for the ‘volunteer’ effort specifically / recognition given for the ‘volunteer’ effort.
- Physical ability of those who are older.
Retaining Altruists
Those who are currently club volunteers are happy to remain so:
- Generally happy in their role, particularly if they are being thanked for their role.
Retention is threatened by physical ability:
- Some may need an offer of a different role if their physical condition changes.
Communicate by:
- Approach in person.
- Community notice board.
Acquiring Altruists
Those not involved in club sport are a low acquisition segment as other sectors fulfill the emotional motivators.
