Volunteer segment profile - Happy Helpers

• Typically a mother from higher socio-economic status (SES).
• Volunteers to support family and friends.
• Spend time with child, ensure club continues.
• Club sport one of multiple, parent related volunteer activities.
• Volunteer is on a seasonal basis – they do what needs to be done, with preference for support roles.
• Satisfied as long as they feel useful.

Threat to Happy Helpers

Volunteering can become a negative experience through:

• Politics criticism/negative feedback.
• Overwhelming due to taking on too much.
• Perceptions of lack of support/ poor communication.
• Subject to lifestyle change.

Retaining Happy Helpers

Will volunteer for club for length of time that child keeps playing.

To maximise retention:

• Offer a wide range of roles and communicate importance of all help.
• Reinforce the motivation – spending time with child.
• Allow time for social interactions with others.
• Ensure clear communication of role and any necessary support/help is given to allow them to feel productive.

Communicate by:

• Direct communication from club – either face-to-face or by email.
• Sign on day in club.

Acquiring Happy Helpers

• Once child is participating in sport, acquisition is possible.
• Motivate by offering a wide range of roles and reinforcing that volunteering offers time spent with child.
• Ensure an open, approachable environment to maximise sense of involvement.

Communicate by:

• Directly, in person, asking if they would volunteer.
• Then direct communication via email.
• Ensure they have the website or Facebook contact for club.