Volunteer segment profile - Occupied Observer

• Young families, some skew to females.
• Positive attitudes to volunteering, motivated by helping others, the community and the disadvantaged. Some past volunteering.
• Motivated for future volunteering by spending time with child, and to be a role model for child, family and friends.
• Club sport volunteering a distinct possibility in future if child becomes more involved in club sport.
• Will become a target for acquisition and transition to Happy Helper when child enters sport.

Threat to Occupied Observer

• Current barriers to club sport volunteering tend to be juggling other priorities.
• Barriers for those currently with children in club sport is time.

Acquiring Occupied Observer

Occupied Observers are a key demographic for future child involvement in sport – once child participation is secured, acquisition is possible.

Acquisition strategies are all about helping to minimise time commitment.

Acquisition strategies could include:

• Roles with a ‘buddy’ system where two people fulfill the one role.
• Provision of some clear instruction/booklet/handover notes on the role what does it involve a list of what to do/check off to make sure the job has been done.
• A compulsory part of the initial registration process — a rostered day in canteen and so on – a ‘compulsory’ small role done infrequently.
• Provide some benefit for the volunteer as part of the description/to entice them – a social or tangible benefit.

Communicate by:

• Through friends or family and informal events at school or sports ground.
• Directly convey the ability to help out with small roles.