Volunteer segment profile - Opportunists

• Teen or young adult, slight skew to males.
• Low incidence of sport volunteering and more likely to be in welfare / charity, or education sectors.
• Motivations are personal benefit – career, social or experience.
• Club sport volunteering is incidental – not primary or only volunteer activity and done due to being a sport participant.
• Club sport volunteer is on a seasonal basis / all year basis – mostly support roles but some refereeing and coaching.
• More satisfied with volunteer roles in clubs that allow them to be ‘active’ in the sport – it’s all part of the sport.

Threat to Opportunists

Not feeling confident in their role is the greatest threat to these volunteers. This can be caused by:

• Not feeling equipped, trained to do their role.
• Receiving criticism and negative reaction from others (e.g. parents of players).
• Change in life stage will also cause teens/ young people to cease volunteering.

Retaining Opportunists

Likely to undertake incidental volunteering for club sport for as long as they / their child participate.

But this could be extended by maintaining volunteer interest through:

• Roles and tasks that are strongly social or where they are active in the sport.
• Roles that offer a personal benefit outside of sport – career / practical skills / taking on some authority.
• Providing adequate training so they feel they can keep doing the roles (i.e., refereeing / dealing appropriately with children).

Communicate by:

• Direct personally at club.
• Electronic media.

Acquiring Opportunists

Those in this Opportunist segment not involved in club sport are a low acquisition segment as their volunteering is directly related to personal gain, which is being fulfilled.