Volunteer segment profile - Self Servers
Volunteering is a low priority, but possible motivation of personal benefit.
- Skewed to younger adults (18-24).
- Volunteering a low priority, but possible motivation of personal benefit – career/work experience, meet elite/famous.
- Also social motivations – meet others with similar interests.
- Low past volunteering but one third intend to volunteer generally in future (although less for club sport).
- Motivated to club sport volunteering by offer of work/career experience.
- Possible segment for acquisition.
Acquiring Self Servers
Self Servers would volunteer for clubs given the right offer.
For those participating in club sport – focus on clear communication and roles:
- Offer broader career/work experience.
- Practical use beyond the sport itself (e.g. those that demonstrate leadership, administration).
- Being young, the social element of enjoyment and fun, meeting others like them will also motivate.
Acquisition beyond the club is also possible through an education/training institution:
- Roles offered could benefit career or education.
Communicate by:
- Electronic media.
- Through schools/universities.
- Electronic newsletters/notice boards.
