Volunteer segment profile - Sidelined

• Demographically representative of the broader population.
• Attitudes to volunteering linked to personal benefit, along with obligation and participation.
• Motivations are support family/friend, say how the organisation operates/continues, be part of the buzz, feel part of the club, spend time with child, ensure club continues.
• Often past volunteer, many in sport clubs. Open to future volunteering in sport clubs, with self or child involved in sport currently.

Threat to Sidelined

• Physical ability (injury/medical condition).
• Family commitments and lack of time.
• Lack of involvement with sport.

Acquiring Sidelined

The ‘Sidelined’ are a small segment but could be willing to volunteer.

Acquisition strategies should aim to:

• Highlight roles that can be done as a volunteer that do not require physical effort/ability to help out without the physical element.
• Roles with lower levels of time commitment.

Communicate by:

• Open to direct communication.