The megatrends in sport project

Synopsis

The Brisbane 2032 Olympic and Paralympic Games may look very different to the Tokyo Games of 2020/21. Large shifts are occurring in the Australian sports sector that will shape how the Games are prepared for, played, and watched. These shifts, or megatrends, are occurring due to societal, technological, and environmental changes impacting all areas of our lives. CSIRO’s Dr Lucy Cameron will present the findings of a new report outlining six new megatrends in Australian sports, and how they intersect with global megatrends. The report, written in collaboration with the Australia Sports Commission, is a decadal update on previous work on Megatrends in Australian Sport released in 2012. These six new megatrends will foretell both opportunities and challenges for the future of all sports in Australia.

Biography

Lucy is a digital transformation and new industry development expert with CSIRO’s Data61 group. Her book, 'Building an Innovation Hotspot' outlines the policy levers used by governments and industry to support new industry development and local innovation. She is also a leading proponent of foresight, digital transformation and innovation in the Asia Pacific region.

Lucy has been the leader and convenor of the Asia Pacific Foresight Group, she led the Vietnam's Future Digital Economy project, a major collaboration between CSIRO and Vietnam's Ministry of Science and Technology, and was one of just four Australian women named as GovInsider's Women in GovTech in Asia in 2018. She was also the inaugural speaker in the Australian Women in Blockchain series.

As a previous Queensland Government Smithsonian Fellow, Lucy has a special interest in policy leading to innovation hot-spots. Commissioned reports, keynote talks, and workshops conducted as part of the Data61 Insights team have advised government and industry on policy and actions to exploit new technology for productivity gains and local business development. This involves combining digital transformation policy with foresight techniques.

Prior to working at CSIRO's Data61 Lucy worked for 10 years in digital economy and productivity policy in the Queensland Government. Her PhD from the University of Queensland studied the impact of broadband on regional development.

Her professional interest lies in determining the geographic patterns of innovation, and what governments and businesses can do to effectively and cost-efficiently promote and exploit innovation.