Exploring opportunities to accelerate the benefits and value of AI in sports
24 October 2025
In this presentation, Exploring opportunities to accelerate the benefits and value of AI in sports, Dr Alexandra Bratanova from Commonwealth Scientific and Industrial Research Organisation’s (CSIRO) Data 61 drew on information gathered during Data 61’s project to develop an Artificial Intelligence (AI) Roadmap for Australian Sport.
This presentation examined current artificial intelligence applications across elite and community sporting contexts, identifies strategic opportunities, and discusses how benefits might be accelerated leading to Brisbane 2032.
Presenter: Dr Alexandra Bratanova, CSIRO
Open Access - Available to the public
Biography
Dr Alexandra Bratanova is a Senior Research Scientist within CSIRO’s Data61 Humans and Machines team. She holds a PhD in Economics (University of Queensland, 2015) and a PhD in Finance (Moscow City Government University of Management, 2013). Her research interests span economics and decision sciences in technology development and adoption.
Since joining CSIRO in 2015, Alexandra has co-authored over 30 research reports for public and private sector organisations, covering the future of digital technologies, workforce and skills, international trade, and technology adoption across industries including sport, health, construction, education, transport, and energy. She co-authored CSIRO’s widely read reports Our Future World and Tomorrow’s Digitally Enabled Workforce. More recently, her projects have examined the geography of digital technology adoption in Australia, the Australian AI ecosystem, and the socio-economic aspects of transport automation, climate change vulnerability of Australian population, and AI adoption in insurance.
In 2022, Alexandra contributed to the development of The Future of Australian Sport report, and she is currently part of the CSIRO team developing the AI for Australian Sports report. She also coordinates the AI in Sports stream of the Next Gen Graduate Program, run by Data61 in collaboration with Australian universities and industry partners. Alexandra regularly presents her research at national and international forums for academia, government and industry audiences.
The Australian Sports Commission (ASC) has partnered with CSIRO, Australia’s national science agency, and the employer of the largest cohort of computer scientists in the country to explore opportunities for Australian sport.
