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The Paul Perkins DigiTwin Project

23 October 2025

In this session The Paul Perkins DigiTwin Project – A conversation with Querlo Founder, Francesco Rulli, Tim and Francesco take a deep dive into the potential of DigiTwins.

Facilitator: Tim Kelly, Australian Sports Commission Presenter: Francesco Rulli, Querlo

Open Access - Available to the public

Biography

"There is nothing greater in life than empowering others to succeed. Artificial Intelligence is my tool of choice to help people achieve their personal aspirations." Francesco Rulli, Founder, and CEO has leveraged a life-long interest in entrepreneurship, media, fashion, and technology. Previous enterprises include the John Malkovich fashion line, and Film Annex, an online film distribution company. The company promoted independent films with revenues generated through a custom ad server and player. The site hosted 300k independent films that reached up to 40 million viewers per month. Other business ventures soon followed. BitLanders, a social media platform with 1 million registered users. An industry leader in gamification, BitLanders has several pending patents, including the content ranking system Buzz Score, and BitMiles, a rewarding system inspired by the Medici family’s double ledger accounting system.

Francesco is a board member of the Global Medical Relief Fund (GMRF), an organization which aids children who have lost the use of limbs or eyes or have been severely burned, injured due to war, natural disaster or illness. Francesco’s philanthropic efforts extend to Afghanistan, where he sponsored the construction of 13 classrooms, providing young women with the tools and opportunities of digital citizenship. This project led to the introduction of Bitcoin payments in 2013. Francesco has since cast his eye on Dubai, a city committed to becoming a leader in artificial intelligence (AI). Francesco is the recipient of the 2022 European Award Lorenzo il Magnifico.

In 2015, Francesco launched Querlo providing a robust environment for “conversational AI” and data performance analytics. Applying proprietary software, Francesco and his team developed tools to improve interactions between customers, employees, and brands. Today, the chatbots employ algorithms that mimic the neural connections of the human brain. An example is the Michelangelo AI, designed in collaboration with the Duomo of Florence, to bring back to life the artist who died over 400 years ago. In 2021, Francesco launched the Patronage non-fungible token (NFT) platform, a fundraising service and solution for museums and institutions. Patronage NFT, a 28C Partners Company, advise and guide on various fundraising options leveraging the latest technologies associated with NFTs, Immersive Reality and Metaverse. A revolutionary development that promises to unify the arts and sciences with technology, long the dream of an Italian-American born and raised in Florence.

In a convergence of visionary ideas, the concept of creating a digital twin - or ‘DigiTwin’ - of Dr Paul Perkins was born. Digital Twins are AI powered digital entities’. The goal? To preserve and share the wisdom Paul had accumulated over years of working alongside Australia’s elite coaches at the Australian Institute of Sport Coach Development Unit. This innovative initiative prototyped a ‘Paul DigiTwin’ to enable future coaches to interact with Paul’s insights in a more dynamic, accessible, and engaging way. The search for the right technology partner led to Francesco Rulli, the founder of Querlo. Francesco’s own journey is a story of creativity, innovation and a commitment to solving problems. He is an Italian businessman, philanthropist and black belt judo instructor, and competitive sailor. His path has been anything but ordinary: from launching the Bitcoin platform bitLanders, to empowering Afghan women to launch careers in filmmaking, to partnering in John Malkovich’s fashion label – Francesco’s work is driven by a passion for innovation and social impact.

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