Strategy in Sport
What you'll learn
Explore the director's role in developing and delivering an effective, fit for purpose strategy in the modern sporting environment.
Module 1 - The key to success
- understand that strategy sets the organisation’s position on growth, risk, culture, organisational structure and financial status
- recognise that an effective strategy requires organisations to understand barriers to participation, representation, accessibility, and inclusion across different communities
- appreciate that to deliver the sport's vision, NSO/Ds and SSO/Ds need to codesign a nationally aligned strategy
Module 2 - Introduction to strategy
- understand how strategy connects the objects, purpose and vision to the organisation’s operations and activities
- recognise that setting strategy is one of the most important roles of a board
- describe the role of the board and the role of management in strategy
- identify the benefit of a nationally aligned strategy for a sport
Module 3 - Developing the strategic plan
- list the key elements of a strategic plan
- know how to develop a strategic plan
- understand how to analyse current state information
- recognise that an effective strategy reflects the needs and experiences of diverse stakeholders and participants
Module 4 - Strategy and risk
- identify the governance relationship between strategy and risk
- distinguish between a strategic risk and an operational risk
- understand that managing risk mitigates negative impacts and identifies opportunities for success
- recognise that strategy is a continuous process
Module 5 - Conclusion
- identify the benefits of an effective strategy
- appreciate how to get the most from your organisation's strategy
- understand how to take your strategy from good to great
More information
This course aims to provide directors with an understanding of their role in developing and delivering an effective, fit for purpose strategy in the modern sporting environment.
Learners will explore how this can be achieved, and the importance of a nationally aligned approach.
Throughout the course, our governance experts will share their knowledge using real-world examples acquired through years of experience. See course contributors below for details.
Strategy in Sport - course contributors
*Note - details and positions held by contributors are accurate at the time of course publication.
Commercial Lawyer; Deputy Chair Handball Australia; Deputy Chair Table Tennis Victoria; Director Archery Australia
Molina is an experienced commercial lawyer who has practised at top-tier law firms and in government. She is founder of Multicultural Women in Sport, Deputy Chair of Handball Australia and Table Tennis Victoria, and serves on the boards of Archery Australia and Vicsport. She previously chaired the AFL South East Regional Advisory Council and Gymnastics Victoria.
Molina is a member of the Football Federation of Victoria, Cricket Victoria and Victorian Amateur Football League tribunals, and has served on the ASC Play Well Leadership Group.
A strong advocate for diversity, equity, inclusion and good governance, she contributes widely through board, ambassadorial and community roles.
Chair, Boccia Australia
Richard has worked in human rights for more than two decades. In 2021, Richard was appointed as KPMG’s inaugural Chief Purpose Officer.
Richard is passionate about this space, advising executives on how they can mitigate human rights and social impact risks while continuing to support their community. His work also assists with helping organisations enhance the social and governance dimensions of ESG ranging from green and social procurement to ethical supply chains and social labour practices.
With extensive experience across business, government and civil society, Richard brings proven leadership, a strong sense of purpose and a clear vision for the sport of Boccia.
Senior Advisor, Australian Olympic Committee
Ana Croger is Senior Advisor to the President and Executive Office at the Australian Olympic Committee, where she provides strategic and governance support across the AOC, Brisbane 2032 and the Olympic Movement.
With over 20 years as a lawyer, Ana has built a career in sport at the intersection of legal counsel, governance and organisational strategy, including as Company Secretary at Pont3 (TCS Sydney Marathon) and in governance roles with the Olympic Winter Institute of Australia.
Director, Hockey Australia
Craig is a strategy consultant with over 15 years of experience working with sports, sponsors, broadcasters and agencies to grow participation, fans and commercial success.
He specialises in data and insights-led solutions to underpin strategy, innovation and commercialisation for sports organisations in Australia and globally.
Group Manager Sector Development, Sport and Recreation Victoria
Mark has 13 years’ experience in the sports industry, working with national, state and community-level sporting organisations and government. His expertise spans strategy, program design and delivery, workforce development and governance.
Mark has been a trusted advisor for boards and executives in the design, operationalisation, reporting and evaluation of strategy, in both in-house and external advisory roles.