Assmaa has been leading, advocating, and driving sport for social change and youth development initiatives in Australia and the Asia-Pacific since 2009.

She uses her expertise in program design, project management, youth work and community engagement to create the conditions for sustainable change. She has co-created several local and global advocacy campaigns to promote inclusive and equitable practices for women and girls in sport, as well as designing leadership programs to help young people lead positive change in their lives.

As Head of Operational Growth with social enterprise Creating Chances, Assmaah develops and implements effective, scalable systems and processes underpinned by growth strategies, while driving innovation. Creating Chances is a leading youth development through sport organisations operating in schools and communities across NSW achieving outcomes in health, education, and employment.