Drivers and barriers of participation
Overview
To support sport organisations in achieving participation objectives, Sport Australia and the sector co-designed a set of drivers that are the factors identified as the most significant influences on driving positive participation outcomes. The Drivers of Participation:
- provide an understanding of the key ingredients to achieving sustainable participation growth
- help organisations overcome identified barriers to participation
- can be used to guide participation planning; offering a framework to consider important factors
- translate in to important product design considerations
- embody a participant-centred and insight-driven approach; recognising market insights as the first and most important driver to address.
Market insight
Ensuring that all decisions are based on data and evidence about the market.
Product design
Developing products with benefits and features to meet consumer needs and wants.
Workforce
How products are delivered to the market.
Marketing and communications
Messaging and methods used to communicate internally and to consumers.
Infrastructure and equipment
Providing appropriate, accessible and affordable infrastructure and equipment.
Commercial
Developing sustainable participation products and commercialising related assets.
Governance
A strong governance structure, committed to achieving participation outcomes.
Unified behaviours
A whole-of-sport approach to participation.
Management
The experience, expertise and performance of the management team.