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Product design

Generating participation through: Product design

Product design refers to the development of a product, in line with the needs of the consumer.

Consider:

  • designing and developing products which meet the needs of target consumer groups and participants at different stages of life
  • co-designing products with key stakeholders
  • testing and refining product concepts with consumers
  • designing non-traditional products that respond to consumer and sport trends.

Sport organisations who do this well will:

  • use customer and market insights when designing products and take a participant-centred approach
  • offer a range of products to meet the different needs of and reduce barriers of targeted consumer groups
  • develop and test products with the sport’s stakeholders and target participants.

Examples of SMART performance measures for this driver:

  • Overall number of participants to increase from X to Y by 2020
  • Number of female participants to increase from X to Y by 2020
  • Overall satisfaction with the participation experience to increase from X% to Y% by 2020
  • Overall retention rates in participation to increase from X% to Y% by 2020.

Additional resources

Inform your product design with these resources:

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