Inactive (45-54)
Insights to consider acquistion of inactive 18-24 year olds
Inactive 45-54 year olds

Inactive populations are not playing sport or staying physically active. Their interest in getting more active is low or they identify significant barriers to getting active.
In this life stage, people with disability are twice as likely to be an inactive as people who don’t have a disability.

311,000 people10% of 45-54 year olds
Characteristics
- Often have a disability or injury or have health related reasons to not participate
- Feel embarrassed by exercising in public, mostly women
- Find gyms and clubs intimidating
- Say they are inactive due to lack of time and other commitments.
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