AIS shopCareers

Active (12-14)

Active 12-14 year olds

33% of children aged 12-14 participate in organised sport outside of school 3 times or more per week

Active-icon

Active youth are in the minority and have continued their involvement in sport and physical activity while many of their peers drop out. They stay involved because they find it fun, enjoy competing and are confident in a sport and physical activity environment. Evidence also suggests this cohort is the most physically literate and competent at sport throughout their childhood.

Characteristics

  • Enjoy being a valued member of a team
  • Higher levels of physical literacy/capability
  • Enjoy spending time with friends and doing a fun activity
  • Find challenges and rewards appealing
  • Like trying new things
  • More likely to have active parents.

This group loves their sport, but they are at an age where other interests are growing and they are at risk of dropping out. Keep things fun and social to improve retention at this critical life stage.